The Story

XS Video Scott Secco’s video will be a visual story-telling piece that focuses on the theme of connecting with those in the mountain bike community around the world. We all share a common passion for bikes. Throughout the globe, people are proud of their local trails and the scene they have developed and/or help promote. We want to put mountain biking in Namibia on the spotlight. We will go beyond the already developed trails and see what freeriding potential the desert offers. Showcasing the country’s raw, gentle beauty and giving it scale against the intense challenge of tackling natural formations and landscapes by bicycle. Behind The Scenes Video Mark Matthews’ video for YouTube will be a mix of footage and have a documentary feel focused on how the trip was organized and planned. This will give the viewers insight into what goes into planning a mountain bike media trip. The theme will be on generating great behind the scenes content that will compliment our XS video. This will be a collection of all footage before, during, and after the trip. It will be edited by Mark and contain additional shots by Scott Secco.

Themes of Focus

• Concepting and researching the idea of mountain biking in Namibia. • Mark Matthews using mountain biking to express himself and connect to the landscapes on this wild adventure. Visuals of a mountain biker juxtaposed against nature. • Visuals that clearly show the XS logo in a subtle, tasteful way. • It will be challenging shoot, athletic endurance and stamina will be put to the test in the African desert heat. • Reducing our carbon footprint by camping near the riding locations for the entire 10 days.

Deliverable Set

• A 5 Minute long promotional XS video produced by Scott Secco. The theme will be adventure travel, fuelled by positive energy. • A YouTube vlog on @markmatthewsmtb that compliments the main video and article. This will be produced by Mark Matthews and additional footage will be provided by Scott Secco. The video will document Mark's experience, talk about everything that went into planning the Namibia trip and will be about about XS's message of #XSperiencemore. XS gear and product placement will be organically blended into the shots. • Ongoing Instagram stories and feed posts on @markymath before, after, and during the trip. • Still Photography by Reuben Krabbe. Distribution 1. Shared to a number of mountain bike media news sources such as PinkBike and Bike Magazine. 2. XS and Mark Matthews' YouTube accounts. 3. Social Media.

Filming Schedule

Timeline

1. Planning from February - April, 2020 2. Shooting from April 11th - 23rd, 2020 3. Release date is TBD sometime in late May - early June

Budget Breakdown & Options

I typically put the budget breakdown at the very end of the pitch. Or in some cases, don't include it at all. The price of the project should not be be the most important part. The #1 thing is to make sure it's a great fit for the sponsor.