Social Listening: How to Utilize It In Your Marketing Strategy

If you're a social media marketer and you haven't leveraged social listening for your strategy, you're missing out! Social listening is the action of keeping tabs on what users and your competitors are talking about online and becoming part of the conversation when it's appropriate. It has many benefits, allowing us to find new leads, become a thought leader, identify influencers and more. There are numerous tools out there that will help you implement it into your strategy, so read on to get started!

• What Is It & Why Should You Use it?

  To kick things off, let's take a look at what exactly social listening is and why it's a great idea for any business owner or social media marketer to implement it.

• Different Ways You Can Use It

  There are tons of creative ways to use social listening. From seeing what people are saying about your brand to responding to potential customers, learn more about how it can improve your business.

• Location-Based Listening

  If you have a brick and mortar location or offer a service in a specific area, social listening is a great way to find and engage with potential and existing local customers. This article explores why this is a powerful tactic and how you can harness it to your advantage.

• Find User Generated Content

  User generated content (or UGC) should be harnessed in just about every social media marketing strategy. It's a cheap & engaging content creation method. Use social listening to find users posting pictures of your product that you can use. Consider searching for hashtags and your brand name to find them. This article highlights some creative ways companies have used UGC on social media.

• Use Social Listening to Inform Your Content Strategy

  When you are monitoring and engaging with potential and existing customers, what are they talking about? What are their pain points? What are they interested in? When you start to see patterns about what your customers want, you can use this to inform your content strategy and provide value for your audience.

• Generate Leads

  If there could only be one reason to use social listening, this is it. Social listening is a powerful way to generate leads for your business. Between responding to those experiencing problems you can solve, taking customer service complaints, and honing in on the language of your audience, you can develop a powerful lead generation tool.

• Keywords to Track

  Now that you're convinced you need to be listening in on social media, what exactly should you be looking for? When it comes time to pick keywords to be monitoring, here are some helpful ideas about what to consider.

• Attracting New Customers

  An important aspect of being a marketer is gaining visibility and trust from new, potential customers. Researching what your target demographic's are posting about can inform what type of content you're posting yourself. Check out these techniques to help get your head around what your customers are thinking.

• Find Influencers

  Influencer marketing is growing increasingly popular and for good reason. Social listening is an amazing way to discover authorities in your industry who you can reach out to or align yourself with. This guide is an in-depth and practical look on how you can use SL to find influencers.