The Starter Kit for Social Entrepreneurs

As an aspiring entrepreneur, you can often get stuck in your own head, losing sight of your audience and goals. It can be so helpful to draw from the advice of others. Here are some great resources to help you do just that!

Josh Pavano - The Starter Kit for Social Entrepreneurs

So you think you want to start a business to effect social change and to give back to your community? Then this is your jumping off point!

1. Start With Your Basic Sites

At some point in your journey you will hear about these site, so you might as well get to know your resources now. They will save you time and if you don't look at them in the beginning you'll wish you had six months or a year into your venture.

  • Alibaba

    This site is often super overwhelming and honestly can feel a bit sketchy. But, as a new entrepreneur, it is important to know of its existence and explore it to see if you can find some sound deals and partners.

  • Hootsuite

    Social media is the cheapest way to promote your social enterprise and in order to be consistent without losing your hair you need a good way to manage them all and schedule posts. Hootsuite could be your solution. Hootsuite is a social media management platform for business.

  • QuickBooks Online

    Accounting sucks, taxes suck even more, but if you find something that helps you stay organized no matter your skill set then you need to use it! QuickBooks online is one option I would definitely check out. Also they provide a free trial.

  • TweetDeck

    TweetDeck is your personal browser for staying in touch with what’s happening now. You'll want to get up on what's happening in the twitter world. This is a great way to keep everything balanced and not take up too much of your time.

Crowd-Funding

Every crowd funding site has its own nuances so make sure you read the terms and pick one that best fits your company and your needs; if you need one at all...

  • GoFundMe

    GoFundMe takes 5% of your donation $ plus processing fees up to about 3%, but there is no penalty for not reaching a goal. However, if you are a charity, the fees are higher due to a 4.25% processing fee.

  • Indiegogo: The Largest Global Crowdfunding & Fundraising Site Online

    5% platform fees plus 3% + 0.30 cents are the fees. Indiegogo offers both fixed and flexible funding options. Meaning you can set it so your goal much be reached or not. As the largest global site for fundraisers, Indiegogo helps individuals, groups, and non-profits raise money online to make their ideas a reality through crowdfunding.

  • Raise Money Online For Causes and Charities Using CrowdRise

    Instant access to funds. A 3% fixed fee with no goal requirements. The issue here is this is more for personal fundraising. CrowdRise is a fundraising site to raise money for your personal causes and get instant access to the funds. They are the #1 fundraising website for personal causes and charity.

  • Kickstarter

    The most well known crowd-funding site. Charges a 5% fee and 3-5% processing fee. It is also, all or nothing funding. So if you don't reach your goal you get none of the money but you don't have to pay out your perks. Kickstarter is the world's largest funding platform for creative projects. A home for film, music, art, theater, games, comics, design, photography, and more.

2. Companies To Watch

These companies are definitely worth keeping your eye on if you are thinking about starting your own social entrepreneurship company - or if you want to be a patron of companies doing good things, you should check these out!

  • Jonas Umbrellas

    The foundation of Jonas is giving back by providing greater access to clean water. They provide high-fashion, stylish umbrellas to our customers while giving wells to primary schools in Uganda. They have a unique business plan with multiple facets of sales. Both B to C and B to B and there are so many ways to alter the 1 for 1 model that Jonas is showing us just how it can be done!

  • Home

    This is a type of business theme you will see a lot of. Employing women and empowering them in their own communities and then selling the goods in developed countries. Follow companies like this because it will be interesting to see if they are scalable!

  • ROMA BOOTS

    Another one for one model. Copying is the highest form of flattery, but if you are looking into doing a one for one model Roma is interesting to follow because they are a small fish in the Toms big pond. Watch their creativity to see how they stamp out their own territory.

  • Sackcloth & Ashes

    This company sells high quality blankets worldwide. For every blanket you purchase, they give a blanket to your local homeless shelter. This company uses amazing imagery and their photo marketing is something to learn from for sure.

  • So Worth Loving

    "A lifestyle. A way of thinking. Love you - Love people." A company that is the beginning stages of greatness in Atlanta. It inspires women and men to believe and love themselves. A very unique story starting as a blog and ending as this amazing lifestyle brand. Study their community and their community involvement. This is how you get people behind your idea. They have a blog too, that is definitely worth checking out.

  • Clean Drinking Water for Developing Countries - Charity: Water

    It is the most innovative charity, and arguably the most successfully marketed charity in America. Charity: Water is a non-profit organization bringing clean, safe drinking water to people in developing countries.

  • Sseko Designs

    The reason people are passionate about their Ssekos is because they are hand-made by a group of young woman in Uganda who make the sandals to earn money to finance their university education. They believe in the power of business to help consumers change the world, one sandal at a time. And they were recently on Shark Tank, which is pretty cool.

  • TOMS®

    The One for One® model is pioneered by Toms and they are always releasing new products and recently got into clean water. So they are always worth watching. They were my inspiration as well! With every product you purchase, TOMS will help a person in need.

  • Online Eyeglasses & Sunglasses - Rx Glasses | Warby Parker

    This vintage-inspired prescription eyeglass company offers you a free Home Try-On Program. Warby is one of the larger companies that has made money giving back. It is always good to learn from the big dogs, so learning how their model works and how they promote their story could help you too!

  • Krochet Kids Intl.

    Krochet Kids Intl. shows the importance of story telling and sharing the positive vibes of those in need and how that can help your business. This is another company that is in the middle stages of growth and expanding its product line. They got to where they are by sharing the stories of their hat makers.

  • Umano Clothing

    Umano was also recently on shark tank, but they do a cool job incorporating people they are helping into their products and making that part of their story. Umano will give a backpack to empower a kid.

  • 31 Bits

    31 Bits is a socially conscious jewelry company that gives displaced women in Northern Uganda an opportunity to combat poverty through fashion.

3. Books to Read

Books that inspire, teach, and challenge you to think outside the box as you start your social business. Some of these are stories of others who have gone through exactly what you are about to, so learn from their successes and their mistakes -- and know you aren't alone!

  • "For the Love of Money" By: Sam Polk

    Why read this? It provides clarity into your decision on becoming a social entrepreneur verses a corporate employee. "For the Love of Money" is a memoir by Sam Polk that shares the story of a hedge fund manager and his redefinition of success.

  • "Leaving Microsoft to Change the World" By: John Wood

    Why read this? John Wood had it all, according to some, but still wasn't happy. Being a social entrepreneur is as much about giving as it is about finding yourself. This book includes awesome tips on how to start from the ground up!

  • "Let My People Go Surfing" By: Yvon Chouinard

    Why read this? Yvon founded Patagonia possibly one of the first social enterprises on the planet and one of the first B corp. Reading his story is like reading the history of Social Entrepreneurship.

  • "Start Something That Matters" By: Blake Mycoskie

    Why read this? Blake is on "our people to watch list" and this is his only book. It's the story of Toms and the creation of the One for One model - something that is prevalent in the Social Enterprise world. It is important to know its foundation if you are to enter serious conversations about it as a viable business model for your own company.

  • "The Promise of A Pencil" By: Adam Braun

    Why read this? Not all social entrepreneurs start for profit companies and some do come from standard backgrounds. So meet Adam, he is an excellent example for college kids looking for an untraveled road.

4. People to Follow

These are other social entrepreneurs just like you, some run for profit companies, some run charities, but either way you might be inspired or supported by their stories. They have innovated in the past and continue to push the envelope, so if you see their name in the news you probably want to read.

  • Adam Braun - NYT & WSJ Bestselling Author

    Adam is the founder of Pencils of Promise. He is a good person to keep an eye on. You can sign up on his website to receive 30 inspiring mantras and monthly blog posts on life and leadership to keep you motivated on your journey.

  • Blake Mycoskie | @BlakeMycoskie

    Blake is someone you need to watch. He recently stopped blogging but watch for his updates on Twitter and Instagram. You will always catch him doing amazing interviews so be on the look out for those links via twitter. Check out his latest Tweets (@BlakeMycoskie).

  • Yunus Centre - Muhammad Yunus

    He is the godfather of MicroFinance. This is the link to the Yunus Centre, but doing a little research on the grandfather of social business will give you a well rounded understanding of where and why our ideas are important to the economy.

  • Elizabeth Scharpf

    Founder of SHE and a female founder that really brings grassroots thinking to helping women in developing countries.

  • Scott's Story - Scott Harrison

    Scott Harrison started charity water and is probably one of the most amazing people to see how to make charity sexy.

5. Events to Go To

As an entrepreneur there is nothing more important than networking and connecting with your mission. Make sure your social calendar stays full of amazing events such as these.

  • Agents of Change Summit

    This annual Summit aims to unify and expand the community of professionals using marketing and technology to change people’s health and lifestyle behaviors for social good. It's a great event for entrepreneurs who want to discuss the science and technology of change.

  • Clinton Global Initiative

    The Clinton Global Initiative convenes global leaders to create and implement innovative solutions to the world's most pressing challenges. This event is geared more for college students and there is even a competition for young entrepreneurs.

  • IMPACT National Conference

    The IMPACT Conference “strives to connect, educate, and mobilize college students, nonprofit professionals, and educators to strengthen their communities through service, action, and advocacy.” This is the perfect networking or educational event.

  • Plywood Presents

    Similar to Ted Talks, Plywood Presents is a once a year event in Atlanta that brings change makers from all over the world to explore hear stories of amazing social entrepreneurs and influencers.

  • SXSW Conference & Festivals

    This is the mecca. It has all the things you could ever want and more, but it is really big so sometimes small teams get lost in the sea of companies dropping cool new gadgets and ideas. SXSW fosters creative and professional growth alike. Conference panel discussions present a forum for learning, businesses showcase their services the Trade Shows, and global networking opportunities are everywhere.

  • The Feast: Change in the Making

    Since 2008, The Feast has been committed to fostering a community of innovators who are revolutionizing their industries and striving for social impact. They seek to help local communities solve big problems.

6. The Voices Of Entrepreneurs To Listen To

Podcasts, clips, videos, all the things that give you insight into how to start your company off on the right foot.

I. Blogs & Magazines

Where all the random thoughts of social entrepreneurs go to live in infamy.

  • Conscious Magazine

    This is a magazine curated by social entrepreneurs about social entrepreneurs. It is a start-up in its own right and really highlights a lot of amazing people and companies.

  • Entrepreneurship Financial Times

    These are the big dogs with the big money and the crazy technology. It's an entrepreneurship blog that is definitely worth checking in on. It is all the big things in technology and funding of all kinds of entrepreneurship. But it is always good to know what the trends are in the greater entrepreneur world so you can be a better social entrepreneur.

  • Hannah Brencher's Blog

    This is more for your personal well being and you as a person trying to do good in the world. Hannah is a young author who writes about her life, but also the life lessons she gains from just being a women in present day America. She really keeps your mind thinking and your heart striving for more.

  • Stanford Social Innovation Review

    Stanford is on the forefront of social innovation and this is where they promote and post so sometimes you get some gems here, but not one I check constantly.

II. Podcasts

Podcasts are an incredible source of information for the young, budding entrepreneur.

  • Famous Social Entrepreneurs Podcast

    It is always best to learn from others and this is just straight information from entrepreneurs themselves. Three times per week they bring you stories of social entrepreneurship, benefit corporations and impact investing.

  • Sounds Good with Branden Harvey

    This is a fun podcast that is both informational and highlights some young explorers, entrepreneurs, and creatives who are doing good in the world.

III. Videos

Clips and lengthy videos that inspire and share constructive ideas on how to build your social enterprise.

  • How to Create a Successful Social Enterprise

    Start watching at min. 7 and finish the quick overview of the BIB process in Social Enterprise construction. The rest of the video is worth skipping.

  • Jacqueline Novogratz's Gettysburg University Commencement

    Jacqueline Novogratz, founder and CEO of Acumen Fund, a non-profit global venture fund that uses entrepreneurial approaches to solve global problems. Her commencement speech talks about changing the way we approach business and taking our own path.

  • Jessica Jackley: Poverty, Money, and Love

    What do you think of people in poverty? Maybe what Jessica Jackley once did: "they" need "our" help, in the form of a few coins in a jar. The co-founder of Kiva.org talks about how her attitude changed - and how her work with microloans has brought new power to people who live on a few dollars a day.

  • Toms' Founder on Why Giving Isn't Easy

    Blake Mycoskie, founder of Toms, talks about how he started scaling with giving partners.

Meet the Author

  • Josh Pavano

    Josh has founded Jonas Umbrellas and is a Co-Founder of Thankitude: The Thank You Project, both social businesses. He is a traveler and is currently traveling around the world. You can follow his story on his website!

  • Bublup

    Bublup is a startup still in stealth mode. We are looking forward to sharing more soon