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• A "Featured Snippet" shows information ranking at position 0 on Google, and SEOs are salivating at the prospect of using this feature to their advantage.

  See the image for the example... Sometimes your information may be too good, and people won't click through. This article helps you to understand how to rank in the featured snippet, while still pushing people to click through to your website.

• Duplicate content refers to articles that have been copied (exactly or mostly), from one website to another. In general, duplicate content is bad for SEO.

  The exception to the rule is when you repost content from a website to LinkedIn Pulse or Medium. This article digs into case studies that show why doing this won't hurt your SEO.

• Keyword intent is just as important as keyword research. Intent reveals where a searcher is in their buying process.

  This article goes through navigational, informational, and transactional intent, and how each one fits into the buyer's journey. Read on to determine how to pick relevant keywords and convert for each type of keyword intent.

• Local SEO helps small businesses rank and connect with the local community they serve.

  The "local" distinction requires tactics different than regular SEO to be effective. This checklist will help any small business to be more easily found by local consumers looking for relevant products and services.

• Google search is going mobile-first, which means a responsive website is the gold standard.

  If your website isn't mobile-friendly, and you're using SEO tactics to drive traffic there, you'll need to make some adjustments. This article goes through all the basics you need to know to comply with Google's newest algorithm changes.

• 10x Content is one of the newest buzzwords in SEO, thanks to it's "invention" by Moz.

  Moz is one of the best resources for SEO knowledge in the industry, with their own tool being the standard for SEOs serving clients. Their Whiteboard Friday blog posts are great for staying up to date on the latest SEO topics, and this one focuses on creating awesome content that does more for your brand.

• Does social media affect SEO? The answer to this question has plagued digital marketers for years.

  Ron Dod shares the "final answer" to this question on Search Engine Journal. While Google's guidance on the topic seems to deny a link, that doesn't mean that social media shouldn't factor into your SEO strategy.

• Onsite SEO encompasses all the elements you can affect on your own.

  This includes keyword use in content, the URL, headings, images, and other on page elements. It also covers pieces like internal and external links. This guest post for SEMrush provides additional considerations for managing onsite SEO, including the best related WordPress plugins.

• Offsite SEO is another important focus of your SEO efforts, and acquiring backlinks is an important part of that.

  Getting high quality backlinks is no easy feat, as it requires gaining trust and building relationships with others. As such, there's a right and wrong way to go about the process—this article will guide you through both.

• Keyword research is one of the most important foundational steps for all SEO efforts.

  Andy Crestodina is the founder of Orbit Media Studios, and has been in the SEO game for 10+ years. The Orbit Media Studios blog is a wealth of knowledge in general, but this article is particularly helpful when it comes to effective keyword research tactics.

• Getting penalized by Google can mean de-indexation from the search engine

  Neil Patel is another trusted resource for in-depth SEO knowledge. He's the founder of Quicksprout, as well as the co-founder of Crazy Egg and Kissmetrics—all digital marketing tools that help with SEO efforts. This article is a rich resource for understanding and preventing Google penalties.

• Brian Dean's Skyscraper Technique is a specific SEO methodology for building backlinks.

  The technique has three simple steps: Step 1: Find link-worthy content Step 2: Make something even better Step 3: Reach out to the right people Read the article for the specifics related to proper execution of this SEO master's link building technique!

• Ecommerce SEO is a specific application of SEO best practices for online businesses selling products.

  Ecommerce encompasses a number of new challenges and opportunities to drive traffic to your website. Ahref's complete guide answers many of the questions that come up when starting an ecommerce business, or improving the SEO on an existing store.

• Headlines should be optimized for SEO, but they also need to be written with a human reader in mind.

  Buzzsumo's now viral study provides information to help bridge this gap. Note: A tool like Yoast makes it possible to have one headline for SEO (with keywords), and one for people (which doesn't need the keyword to be implemented).

• Using the canonical tag is a great way to repurpose content without getting a duplicate content penalty.

  A canonical URL specifies the "preferred" (or original) version of a website. That way, if other websites try to steal it, you have a first line of defense in staking your ownership claim. Yoast shares a guide to proper and advanced uses of the canonical tag.

• Has your content changed URLs? Use a redirect to pass on any built-up SEO for the previous link.

  WP Beginner shares exactly how to create a redirect the right way on a WordPress website. It's important to create a redirect so that if you've gained backlinks for the article, they still help the content rank higher in search.