The Copywriter's Guide to SEO

If you're involved in the world of marketing, there's no doubt you've heard these 3 letters. But what do they mean and why are the important for copywriters? For those unfamiliar with SEO, this roll will cover the basics of search engine optimization and why you should be more considerate of it in your own writing and overall marketing strategy.

The Copywriter's Guide to SEO

If you're involved in the world of marketing, there's no doubt you've heard these 3 letters. But what do they mean and why are the important for copywriters? For those unfamiliar with SEO, this roll will cover the basics of search engine optimization and why you should be more considerate of it in your own writing and overall marketing strategy.

What's SEO

  • What is SEO?

    The big question. If you've never heard of search engine optimization you're probably wondering what it is, and why you've been told to make your copy SEO-friendly. This article should get you up to speed.

  • SEO Copywriting Guide

    Now that you've got your head around what SEO is, it should be logical that copywriting goes hand in hand with it. If you've never considered keywords or search engines within your own writing, this is a good place to start for a good overview.

  • Content Marketing = SEO Strategy

    If you're still scratching your head wondering why a copywriter should worry about SEO, read this. Content marketers should really consider themselves to be SEO specialists...if they're doing their job well at least. Writers, take a look here to understand how your role plays an extremely important part in search engine rankings.

Tips, Tricks & Tutorials

  • Think About How People Search

    As a copywriter, it can be easy to get sucked into technical, over-explanatory, or sales-y writing. If you're focusing on SEO, try to write in a way that will mimic people's searching habits. What are your customers or potential clients looking for when they search? How is your writing answering that?

  • Don't Neglect Long-Tail SEO

    Long-tail keywords are those ones that aren't searched very often, but can be hyper specific. An average keyword would be something like "NYC Vacation" while a long-tail is something like "affordable Williamsburg family vacation for the fall". It can seem like a daunting task to write for long-tail keywords, but don't ignore them! Here is how you can optimize your content for them.

  • Copywriting Tips For Readers and Search Engines

    It can be tough to juggle keywords and clever and informative writing. If you can manage to walk the line between both, then you'll be a success. Take a look at these in-depth tips for nailing your writing that readers and search engines will love.

  • Use Synonyms

    You may not consider synonyms when you write, but they can have a big impact on SEO. While using "bike" vs "bicycle" or "vacation" vs "getaway" might not seem like a big deal, incorporating these synonyms could help you rank higher and show up on searches you otherwise wouldn't have.

  • Keyword Research Tool

    The Google AdWords Keyword Planner is a tool used by tons of people. It's an amazing way to see what kinds of keywords are hard to rank for, and which have low competition. Take a look and plug in some keywords your writing usually consists of. If there's tremendously high competition and you're a small brand or company, see what other keywords you can potentially target and work into your writings.

  • Optimize for Voice Search

    While Alexa scares some of us, voice search is the future. Because of this, it's not a bad idea to optimize your content for it. What does that mean exactly? Just consider how your words and sentence structure changes when you speak vs. when you write. This blog post has a mix of back end SEO and copywriting tips, so skim through it to find helpful, unique advice on voice search.

  • Create Content That Ranks for Multiple Keywords

    If you're a copywriter for a surf board company, you don't want to only stuff your content with the words "surf board" over and over. Instead you want to diversify your keywords in order to rank for more than one. This is a great guide for making content that rises above the competition in multiple ways.

  • Interlinking

    This article will be a little bit to digest as a beginner, but there's a valuable lesson in it. When you interlink your content (link to other posts you wrote within a new post) it will not only improve your SEO, but help create a content roadmap for yourself. Look at your existing content. What else can you write that would support what you already created?

  • Finding Blog Topics

    Writing for a blog? The first place you should start when considering SEO if what you're blogging about. A great question to ask yourself is, "What are customers asking Google?" That's a good stepping stone for making valuable SEO-friendly blog posts.