A Few Things L&D Should Steal From Marketing

We may not realize it, but as learning professionals, we have a lot of things in common with marketers. We both face one big challenge: How to get people’s attention and help them think and act in new ways. Learn more at https://mike-taylor.org Join this page to add, comment and keep up with anything new by clicking this invitation link below: https://invite.bublup.com/18d0a98c-f108-46a9-a819-04d5cec04a79

Primal Brain

Dual Processing Theory, or as I prefer to call it, the art of “speaking to the primal brain” is a psychological framework, which won Daniel Kahneman a Nobel Prize, offers a lens through which we can explore two pivotal questions: 1. How can we dissect and comprehend the underlying factors that influence whether a behavior occurs or not? 2. How can we design learning experiences that not only impart knowledge but also lead to behavioral change?

  • 3 Brain Systems That Control Your Behavior: Reptilian, Limbic, Neo Cortex | Robert Sapolsky - YouTube

  • The Reptilian Brain: 7 Ways to Engage Your Customer's Inner Lizard

    The reptilian brain drives customer behavior. Learn how to make your value proposition appeal to the reptilian brain, complete with examples.

  • A Romp through the Quantum Field | Bruce H. Lipton, PhD

    The subconscious mind, is basically a super computer loaded with a database of programmed behaviors, most of which we acquired before we reached the age of six.

  • Neuromarketing: Tap Into your Customer's Primal Brain

    - Now that we understand why the brain exists, let's talk about how it really works. You've probably heard about the idea that you have two brains. The left brain is the logical one and the right brain is the creative one. Actually, this idea is total bull. There's no difference between the left and right hemispheres of your brain. In fact, they're connected by a super highway of fast neurons, which transmit and coordinate information across both halves, but there is a more fundamental problem with this view. I shaved my head for you, in order to demonstrate, it's a problem of perspective. We're biased towards viewing the large and obvious parts of the brain from above. In fact, if we split apart, the two hemispheres of the cerebral cortex, we'll see deeper and more ancient brain structures inside of them. The limbic system is something that we share with all other mammals. Underneath that is the brainstem which regulates automatic responses and keeps us alive. The cerebral cortex is often viewed as the logical part of the brain. It's the part that allows us to use language, plan ahead and engage in reasoning tasks. Supposedly, this is the part of the brain that separates us from other animals. Indeed, everyone wants to be seen as reasonable and not some wild creature, subject to strong emotions. We all desire to be consistent and someone that others can rely upon. No one wants to be seen as random, unpredictable or flaky. A common misconception about the cerebral cortex, is that it exists primarily for computational tasks. In fact, it's incredibly well-developed in humans in order to model and update the complex interactions and alliances within our social tribe. The reasoning brain is there to maximize the payoffs from being part of the group while minimizing the negative consequences to us personally. Nestled inside of the cerebral cortex is the limbic system, which governs our feelings and memories. Unlike more ancient forms of life, which rely on automatic responses, mammals can learn from their experience. Our emotions and memories are tied together because we need to remember important events that impact our survival. If something generates a strong emotion within us, we're more likely to remember it. If something is pleasurable, we'll try to repeat it. If something is painful, we'll try to avoid it in the future. Emotions of affinity and aversion are our guideposts for action. Underneath the layer of action, lies another more automatic layer of reaction. The brain stem is responsible for keeping us alive and carries on tasks like digestion, sleeping and breathing. You didn't have to think about keeping your heart beating while you slept last night. This and many other automatic processes are handled for you. So if you want a more realistic picture of how our brain works, you need to understand that you actually have three brains working together, reacting, feeling, and reasoning. The unconscious parts of the brain, share several important characteristics. Since the brain is energy intensive, it tries to conserve energy whenever possible. In other words, your brain is lazy. It doesn't like to engage in conscious thought. Which is the big dog? The answer is obvious. The brain likes simple choices. Yet we often get this wrong as marketers. For example, imagine you're given two payment options, $10 a month or $100 a year prepaid. The logical Mr. Spark would figure that out. But for your primal brain, this is not a simple choice. It requires math. The brain is also very impatient. The world can be separated into the quick and the dead. And all of your ancestors were quick, or you wouldn't be here today. Our brain is taking in massive amounts of information sorting through it and acting if necessary, during every moment. We can sum it up, by saying that people are lazy, impatient and like simple choices. There are no exceptions to this rule. This observation applies to you as well as your potential customers. Let's take a deeper look at the brain stem. We share this structure with ancient reptiles, and it's in charge of keeping the lights on. Your reptilian brain cares about survival as expressed through the four F's. The first F refers to fighting. The animal world is brutal, and we often had to fight to survive. Of course, fighting had significant potential consequences. You could get hurt or even die. So an alternative was flight or to simply run away. The brain and body need a constant supply of energy in order to continue to function. Hunger and feeding is another primary motivator. Reproduction and perpetuation are imperatives for all life. So, finding a proper mate and fornication are critical and high stakes activities. A key point about all of these fundamental drives is that they're automatic or instinctual. There is no learning going on, when faced with the same circumstances, the brainstem will react in the same way. At the lowest level our primitive brain cares only about fight, flight, feeding and fornication.

  • The Art and Science of Emotional Engagement

    Explore the science of emotion and how to use it in an empathetic way to create meaningful content – Content Marketing Institute

Attention

First Impressions

Power of Stories

Campaigns

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    Read or Download our The Ultimate Guide to Email Marketing Apps e-book for FREE and start learning today!

  • Ultimate Guide to Email Marketing - MailerLite

    Ultimate Guide to Email Marketing will give you a framework to create your email marketing from scratch and improve your campaigns. Here you will find 10 chapters with the links to the best articles covering the topics.

  • Sparks

    Automate personalized, behaviour-based messaging.

  • Waves - Learning Pool

    Waves can handle a huge variety of campaigns from the very simple, perhaps a weekly blog or reminder, to full certification programs that last for a year or more. Self-directed learning is key with modern learners. Engage them further by using Waves to help them set their own goals and then prompt them to evaluate progress. Prompt learners to engage or re-engage with a piece of learning and practice what they have previously learnt, whether online or in the real world.

  • Why campaign led learning sticks with learners - DECIEM - YouTube

Learn more

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